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Marketing Manager

Intelligent People
London
1 year ago
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Marketing Manager (Paid Search) | FinTech | £65-80k + Equity | Central London (Hybrid)


Marketing Manager (Paid Search) required to bring their expertise into a rapidly growing scale-up FinTech company.


They have already tackled international expansion and with over 100,000 B2B business partners they are looking for someone to help significantly scale the adoption of the brand.


The Marketing Manager (Paid Search) will take full ownership of the Google Ad spend, which is valued at around £5m PA!


Location:Central London (Hybrid)

Salary Package:£65-80k + Equity + Benefits


This is an incredible opportunity to have full ownership of a core platform for one of the UK’s most promising scale-up FinTech companies and make a significant impact to the growth of the organisation over the medium term.


The Marketing Manager (Paid Search) will:


  • Own the Google Ad budget and spend (strategy, execution, reporting, optimisation).
  • Work closely with the data science, product manager and engineering teams.
  • Think strategically and ensure a robust testing ideology is implemented.
  • Conduct customer, wider market and competitor research and analysis.
  • Own the reporting and forecasting of campaigns, across all KPIs.


The Marketing Manager (Paid Search) must have:


  • Experience of Google Ads.
  • Be a data driven marketeer.
  • A strong bias for action.
  • Demonstrated ability to wear multiple hats – hands on execution, optimisation, tactical planning, managing relationships with platforms etc.
  • Excellent analytical skills and advanced knowledge of Google Analytics.

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