About Vortexa:
At Vortexa, we’re revolutionising energy and freight markets with cutting-edge technology and unmatched data quality. Our pioneering technology, powered by artificial intelligence and a world-class team of experts, enables traders, analysts, and businesses to make better, faster decisions. As a company, we’re growing fast, and we’re looking for exceptional talent to help us on this journey.
The Role:
As a Marketing Intelligence Analyst at Vortexa, you’ll play a critical role in ensuring the smooth operation and optimisation of our marketing funnel. You will own key processes in automation, lead management, and performance tracking, while delivering data-driven insights that enable our marketing team to perform at its best.
This role requires someone with a passion for process, data, and technology, who can bring structure to a fast-moving, high-growth environment. With a background in data science, and/or statistics, you'll help scale our marketing efforts by refining workflows, enhancing data accuracy, and optimising the use of marketing tech tools. If you thrive on driving operational excellence and love working in a data-driven culture, this role is for you.
Key Responsibilities:
- Marketing funnel management: Manage and optimise the entire marketing funnel, ensuring efficient lead flow from Marketing Captured Lead (MCL) to Marketing Qualified Lead (MQL) through to sales handoff and conversion.
- Lead routing & automation: Manage and refine lead routing processes, automation, and approval flows in Marketo and Salesforce, ensuring leads are properly assigned, nurtured, and tracked.
- Marketing data & analysis: Analyse marketing performance data and generate in-depth data-driven and actionable insights to support campaign optimisation and improve conversion rates. Use your expertise in trend detection and statistical analysis to anticipate market shifts and guide strategic decision-making. Create and maintain reporting on marketing OKRs/KPIs and overall effectiveness.
- Reporting: Prepare monthly, quarterly, and half-year marketing reports, providing key insights and recommendations.
- Tech stack optimisation: Oversee our marketing tech stack (Marketo, Infinigrow, Google Analytics etc.), ensuring smooth integrations and system optimisations that support business growth.
- Data quality & compliance: Ensure the accuracy, consistency, and hygiene of our marketing data, and uphold compliance with relevant data protection regulations.
- Process documentation & optimisation: Develop and maintain documentation for lead management, marketing automation, campaign execution, and reporting processes. Continuously seek opportunities to streamline workflows and increase efficiency.
- Performance marketing: Support the performance marketing function by ensuring accurate tracking, reporting, and attribution for all campaigns.
Requirements
Who you are:
- A data-driven marketer with a background in data science, statistics, or any closely related analytical disciplines, with a deep understanding of marketing automation, lead management, and funnel optimisation.
- Skilled in marketing tech tools similar to Marketo, Salesloft, Outreach, Lusha, ZoomInfo, ReachDesk, Clearbit, Drift, Salesforce, attribution software, and others, with a passion for using technology to drive growth.
- Experienced in detecting trends, analysing large datasets, and providing in-depth marketing analysis to help shape future marketing strategies.
- A strategic thinker who can turn data into actionable insights and communicate them effectively to stakeholders.
- Detail-oriented with excellent project management skills, capable of overseeing multiple initiatives simultaneously.
- Comfortable in a fast-paced environment, with the ability to adapt quickly and deliver high-quality work under tight deadlines.
Benefits
- A vibrant, diverse company pushing ourselves and the technology to deliver beyond the cutting edge
- A team of motivated characters and top minds striving to be the best at what we do at all times
- Constantly learning and exploring new tools and technologies
- Acting as company owners (all Vortexa staff have equity options)– in a business-savvy and responsible way
- Motivated by being collaborative, working and achieving together
- A flexible working policy- accommodating both remote & home working, with regular staff events
- Private Health Insurance offered via Vitality to help you look after your physical health
- Global Volunteering Policy to help you ‘do good’ and feel better
