Role Overview
We are currently looking for a Marketing Excellence Manager to join a leading Global Pharmaceutical company based in the Surrey area. As the Marketing Excellence Manager you will be responsible for optimising brand strategy and performance across the portfolio
Key Duties and Responsibilities
Your duties as the Marketing Excellence Manager will be varied however the key duties and responsibilities are as follows:
1. You will be working in partnership with the marketing team responsible for providing clear recommendations, data and insights to support priority brand customer journeys and strategy.
2. As the Marketing Excellence Manager you will be working in partnership with the brand teams to identify and quantify clear patient funnels and customer segments to maximise growth for the portfolio.
3. You will be working in partnership with the IS&E team to ensure the UK qualitative and quantitative primary market research needs for priority brands are developed to inform brand planning.
4. As the Marketing Excellence Manager you will be responsible for investigating and answering key business questions and working with IS&E to deliver the analytics and insights to support the adaptation of brand strategies and tactics.
Role Requirements
To be successful in your application to this exciting opportunity as the Marketing Excellence Manager we are looking to identify the following on your profile and past history:
1. Experience with data visualisation solutions (ex. Tableau) and other advanced analytic/data science solutions (ex. DSS) will be a plus.
2. Extensive experience in management of secondary data and familiarity with pharma applicable data is highly desired (ex. Midas)
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