Marketing Excellence Manager

Russell Tobin
Walton on the Hill
10 months ago
Applications closed

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Responsibilities:

Customer journey and brand strategy:

  • Working in partnership with the marketing team responsible for providing clear recommendations, data and insights to support priority brand customer journeys and strategy
  • Working in partnership with the brand teams identify and quantify clear patient funnels and customer segments to maximise growth for the portfolio
  • Working in partnership with the IS&E team ensure the UK qualitative and quantitative primary market research needs for priority brands are developed to inform brand planning
  • Responsible to investigate and answer key business questions and work with IS&E to deliver the analytics and insights to support the adaptation of brand strategies and tactics.
  • Responsible for supporting capital allocation and ROI across the portfolio, marketing and sales mix

Performance Management:

  • Working with the CO and IS&E teams help co-ordinate the brand tracker requirements ensuring they accurately reflect the target audience and priority brand needs
  • Ensure effective performance measurement and deliver regular assessments of portfolio performance to leadership. Ensure accuracy of the reports and clear articulation of the data and its meaning for the business.
  • Work closely with Brand Managers to identify, at an early stage, any potential opportunities and risks with products and develop a mitigation strategy. Provide early communication of risks and opportunities to the Marketing director.
  • Working in partnership with the brand team responsible for opportunity sizing, headroom analysis and identifying growth opportunities across the 3 year operating period.

Stakeholder engagement:

  • Responsible for providing clear direction to the IS&E team of the data priorities and requirements of the portfolio
  • Responsible as the key point of contact between brand and IS&E teams to coordinate key projects to support the customer journey and growth opportunities
  • Collaborate closely with marketing and IS&E teams in this context and lead forums to analyze and discuss results with leadership.
  • As a key member of the XFT you will be the key point of contact to lead teams and strategic growth projects as required
  • Actively seek to share knowledge and expertise with other colleagues making use of knowledge sharing platform.

 Skills & Experience required:

  • Fluent in English (written and spoken)
  • Strong MS Excel and PowerPoint skills
  • Understands quantitative and qualitative research methodologies.
  • Extensive experience in management of secondary data and familiarity with pharma applicable data is highly desired (ex. Midas).
  • Proven ability to connect, integrate and synthesize analysis and data into a meaningful ‘so what’ to drive concrete strategic recommendations and enable commercial decision making. Capable of describing relevant caveats in data or in a model and how they relate to business question. Experience with data visualization solutions (ex. Tableau) and other advanced analytic/data science solutions (ex. DSS) will be a plus.
  • Expertise in the field of customer/omni-channel analytics
  • Previous demonstrated experience of forecasting revenues

Experience:

Experience in commercial, strategy, consulting and/or research/analytics experience, experience with budget and resource allocation management, Healthcare and Pharmaceuticals experience highly preferred.

Education:

  • Bachelor’s degree required or equivalent

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