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Marketing Data Scientist

Harnham
Glasgow
1 month ago
Applications closed

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Role and Responsibilities:

  • Leading and finalising the Marketing Mix Modelling (MMM) framework

  • Refining and taking ownership of an A/B testing framework, ensuring rigorous experiment design and causal inference methodology.

  • Automating marketing analytics pipelines, especially around incremental measurement and experimentation.

  • Collaborating cross-functionally to support campaign evaluation across key platforms (e.g., Meta, Google).

  • Working hands-on with complex, incomplete data sets to extract meaningful insights on campaign performance.

  • Supporting ongoing projects in customer life cycle modelling and Lifetime Value (LTV) analysis.

  • Contributing to strategic decision-making by translating data into actionable insights for marketing and leadership teams.

  • Navigating the intricacies of working across third-party clients to ensure adaptability and broad marketing perspective.

Requirements

  • 4-5 years of experience in data science, ideally in eCommerce or marketing analytics.
  • Proven experience working with eitherRobyn or Meridian
  • Strong skills in Python, SQL, and working with large-scale data (Databricks, PySpark).
  • Proven experience with MMM, A/B testing, and causal inference.
  • Comfortable with experimentation design, time series analysis, and working with imperfect data.
  • Bonus: Experience with R and dash boarding tools.
  • Clear communicator with the ability to translate data into strategy.
National AI Awards 2025

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