Marketing Data Analyst

About the role

Are you passionate about leveraging data to enhance customer engagement and drive business success?

Are you looking for a business that is financially stable and has very exciting growth plans?

If so, then look no further!

The Why...

Join Hollywood Bowl Group as a Marketing Data Analyst, in return you'll get:

• 35-hour contract, plus 30 days holiday including bank holidays
• Additional days holiday with length of service up to three days
• Optional pension plan
• Ongoing training and development
• Free bowling / golf game vouchers every month
• 30% discount off food and drink for you and up to five friends
• Access to our Employee Assistance Programme (EAP) for you and your family
• Opportunity to join our healthcare cash plan
• Financial long service awards
• A £15 donation to our dedicated charity partner when you complete your induction
• Enhanced maternity, paternity, adoption, and shared parental leave benefits
• Access to the Electric Vehicle scheme

The What...

Here's some of what you'll be doing:

• Develop and present actionable insights that support customer acquisition and engagement, driving optimal value for the business
• Enhance the existing suite of campaign and KPI reports within the CDP and through Power BI / MS Fabric.
• Analyse and report on the performance of marketing campaigns and channels, using insights to identify improvements
• Support the e-commerce team with website performance analysis via the CDP and Google Analytics.
• Work closely with the CRM Manager and CRM Executive to guide customer communication strategies and campaign selections.
  Support the Head of Data on organisation-wide data analysis projects
• Collaborate with team members and external agencies to embed a data-driven decision-making approach
• Manage the CRM Customer Data Platform (CDP), including setup, maintenance of data integrations, quality assurance, and troubleshooting.
• Develop customer profiles and segments that can be used for campaign selection and personalisation.
• Work with the Data Protection Officer, CRM Manager, and Head of Data to ensure GDPR compliance and implement data protection best practices.

This role is based 4 days at our Hemel Support Office and 1 day working from home.

The Who...

To be a successful Marketing Data Analyst, you'll have:

• A passion and commitment for all things data, including staying up to date with the latest trends, topics, and tools.
• Excellent communicator and team player with the ability to collaborate effectively with diverse teams.
• Self-confidence, energy, and enthusiasm.
• Creative flair and commercial acumen.
• Hands-on and proactive approach with a strong sense of initiative.

Desirable experience:

• Proficiency in using Bloomreach Engagement (Exponea).
• Skilled in the use of at least one programming language, such as SQL or Python.
• Experience in applying machine learning models to solve business problems.
• Background in a multi-site leisure business.

Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition.

Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in-centre game technology and online scoring systems.

Now with 74 centres across the UK and 13 centres in Canada, operating under the Hollywood Bowl, Puttstars and Splitsville brands, we're proud to be ambitious market leaders in experiential family entertainment.

We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year.

At Hollywood Bowl Group, we value diversity and inclusion, and we're committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.