Marketing Account Manager (B2B)
Role overview:
This is an exciting opportunity for an Account Manager to join an agency with huge growth potential. As an Account Manager, you'll leverage your hands-on experience, ideally within the Automotive industry or across a multi-channel digital marketing environment. We are seeking an enthusiastic team player who is proactive, personable, and thrives under pressure while meeting tight deadlines. In this role, you'll support the wider team with your strong project management and organisational skills, ensuring the smooth execution of campaigns and the delivery of exceptional client results.
Responsibilities:
- Manage campaign workflows, ensuring timely delivery from briefing to deployment.
- Communicate strategically with internal teams, clients and third-party agencies across all channels (brand, CRM, digital, social, traditional media) to ensure alignment with client goals.
- Build and maintain strong client relationships, acting as their internal advocate and ensuring quality, consistency, and value.
- Drive multi-channel marketing efforts, ensuring a customer-centric approach in all strategies.
- Use data and analytics to inform strategy, enhance performance, and continuously improve campaign outcomes.
- Monitor and report on campaign KPIs, aligning performance with client objectives.
- Identify growth opportunities and align client needs with additional services.
- Stay informed on industry trends and emerging technologies to add value to client work.
About the candidate:
- Experience managing multi-channel marketing campaigns and creative workflows.
- Automotive industry experience is highly desirable, or the ability to quickly learn.
- Strong analytical skills to interpret data and enhance campaign performance.
- Proven ability to lead teams, manage projects autonomously, and drive collaboration.
- Excellent communication, problem-solving, and organisational skills.
- Ability to manage multiple projects, meet deadlines, and provide strategic solutions.
About Graymatter Reply:
Graymatter Reply, is an award-winning integrated B2B agency that connects marketing, sales and business processes - delivering insight that increases conversion, customer value and sustainable sales growth. Graymatter Reply's proposition is made up of three core areas of specialism: B2B Marketing (strategy, campaign planning and delivery), B2B Marketing technology (progressive profiling of prospects) and best-in-class B2B CRM (data architecture, data science and predictive modelling) to optimise customer contact and value. Graymatter Reply specialises in business to decision-maker marketing and has experience across a range of sectors combined with in-depth working knowledge of the Automotive, IT, Tech & Software and Manufacturing sectors.
Reply is an Equal Opportunities Employer and committed to embracing diversity in the workplace. We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type regardless of age, sexual orientation, gender, identity, pregnancy, religion, nationality, ethnic origin, disability, medical history, skin colour, marital status or parental status or any other characteristic protected by the Law.
Reply is committed to making sure that our selection methods are fair to everyone. To help you during the recruitment process, please let us know of any Reasonable Adjustments you may need.
