Loyalty Director (UK Market Expansion Advisor to CEO)
We are seeking an experienced Loyalty Director to drive UK market expansion for a loyalty technology company considering to start UK operations. The successful candidate will act as a strategic advisor to the CEO on all aspects of launching and scaling loyalty solutions in the UK market. This role requires a deep understanding of customer engagement, retention strategies, and the UK loyalty ecosystem across retail, e-commerce, fintech, and hospitality sectors.
With a minimum of 10 years’ experience, the Loyalty Director will lead the development of high-impact loyalty programs, build partnerships, and leverage cutting-edge AI-driven, blockchain-based, and omnichannel loyalty solutions to differentiate our offerings in the UK market.
Key Responsibilities
- UK Market Expansion & CEO Advisory
- Act as the key strategic advisor to the CEO on the UK loyalty landscape, consumer trends, and competitive positioning.
- Develop and execute the company’s UK market entry and expansion strategy, ensuring scalability and differentiation.
- Identify and build partnerships with top UK retailers, fintech firms, and e-commerce platforms to drive adoption of our loyalty technology.
- Stay ahead of UK regulatory requirements affecting loyalty programs, data privacy (GDPR), and payment integrations.
- Loyalty Program Strategy & Innovation
- Design and implement best-in-class loyalty solutions tailored to the UK market.
- Integrate AI-driven personalization, predictive analytics, and gamification strategies to enhance customer retention.
- Develop scalable coalition loyalty models for multi-brand partnerships.
- Leverage blockchain, digital tokens, and Web3 loyalty solutions where applicable.
- Data-Driven Decision Making
- Use customer segmentation, behavioral analytics, and AI models to refine loyalty strategies.
- Analyze loyalty program ROI, customer lifetime value (CLV), and churn rates to optimize performance.
- Work closely with data science and product teams to ensure a measurable impact on client success.
- Build and lead a UK-based team of loyalty strategists, business development professionals, and data analysts.
- Act as the company’s UK brand ambassador, representing the business at industry events and client meetings.
- Work closely with UK-based clients, advising them on loyalty best practices and technology adoption.
Qualifications & Experience
- 10+ years of experience in customer loyalty, CRM, and retention marketing within the UK market.
- Deep knowledge of UK consumer trends, loyalty program regulations, and industry standards.
- Proven success in scaling loyalty programs for enterprise clients, fintech, or e-commerce brands.
- Strong track record in business development, market expansion, and strategic partnerships.
- Experience with AI-driven, omnichannel, and blockchain-based loyalty solutions is a strong plus.
- Exceptional leadership, client relationship, and communication skills.
Preferred Skills
- Experience advising CEOs or executive leadership on market expansion.
- Familiarity with coalition loyalty programs, digital wallets, and payment ecosystems.
- Strong analytical mindset with expertise in Google Analytics, Salesforce, or Power BI.
- Previous experience working with UK fintech, retail, or hospitality sectors.
Compensation & Benefits
- Competitive six-figure salary + performance-based incentives.
- Stock options/equity potential for UK market expansion leadership.
- Flexible remote/hybrid work model with executive leadership exposure.
- Opportunity to shape the UK loyalty landscape and lead a high-growth market entry strategy.
How to Apply
Interested candidates should submit their CV, a cover letter, and a summary of a past successful loyalty program or market expansion case study to
Seniority level
Director
Employment type
Full-time
Job function
Business Development and Sales
Industries
Technology, Information and Internet
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