Loyalty Director (UK Market Expansion Advisor to CEO)

We are seeking an experienced Loyalty Director to drive UK market expansion for a loyalty technology company considering to start UK operations. The successful candidate will act as a strategic advisor to the CEO on all aspects of launching and scaling loyalty solutions in the UK market. This role requires a deep understanding of customer engagement, retention strategies, and the UK loyalty ecosystem across retail, e-commerce, fintech, and hospitality sectors.

With a minimum of 10 years’ experience, the Loyalty Director will lead the development of high-impact loyalty programs, build partnerships, and leverage cutting-edge AI-driven, blockchain-based, and omnichannel loyalty solutions to differentiate our offerings in the UK market.

Key Responsibilities

1. UK Market Expansion & CEO Advisory
   • Act as the key strategic advisor to the CEO on the UK loyalty landscape, consumer trends, and competitive positioning.
   • Develop and execute the company’s UK market entry and expansion strategy, ensuring scalability and differentiation.
   • Identify and build partnerships with top UK retailers, fintech firms, and e-commerce platforms to drive adoption of our loyalty technology.
   • Stay ahead of UK regulatory requirements affecting loyalty programs, data privacy (GDPR), and payment integrations.
2. Loyalty Program Strategy & Innovation
   • Design and implement best-in-class loyalty solutions tailored to the UK market.
   • Integrate AI-driven personalization, predictive analytics, and gamification strategies to enhance customer retention.
   • Develop scalable coalition loyalty models for multi-brand partnerships.
   • Leverage blockchain, digital tokens, and Web3 loyalty solutions where applicable.
3. Data-Driven Decision Making
   • Use customer segmentation, behavioral analytics, and AI models to refine loyalty strategies.
   • Analyze loyalty program ROI, customer lifetime value (CLV), and churn rates to optimize performance.
   • Work closely with data science and product teams to ensure a measurable impact on client success.
   • Build and lead a UK-based team of loyalty strategists, business development professionals, and data analysts.
   • Act as the company’s UK brand ambassador, representing the business at industry events and client meetings.
   • Work closely with UK-based clients, advising them on loyalty best practices and technology adoption.

Qualifications & Experience

• 10+ years of experience in customer loyalty, CRM, and retention marketing within the UK market.
• Deep knowledge of UK consumer trends, loyalty program regulations, and industry standards.
• Proven success in scaling loyalty programs for enterprise clients, fintech, or e-commerce brands.
• Strong track record in business development, market expansion, and strategic partnerships.
• Experience with AI-driven, omnichannel, and blockchain-based loyalty solutions is a strong plus.
• Exceptional leadership, client relationship, and communication skills.

Preferred Skills

• Experience advising CEOs or executive leadership on market expansion.
• Familiarity with coalition loyalty programs, digital wallets, and payment ecosystems.
• Strong analytical mindset with expertise in Google Analytics, Salesforce, or Power BI.
• Previous experience working with UK fintech, retail, or hospitality sectors.

Compensation & Benefits

• Competitive six-figure salary + performance-based incentives.
• Stock options/equity potential for UK market expansion leadership.
• Flexible remote/hybrid work model with executive leadership exposure.
• Opportunity to shape the UK loyalty landscape and lead a high-growth market entry strategy.

How to Apply

Interested candidates should submit their CV, a cover letter, and a summary of a past successful loyalty program or market expansion case study to

Seniority level

Director

Employment type

Full-time

Job function

Business Development and Sales

Industries

Technology, Information and Internet

#J-18808-Ljbffr