Job Description
Introducing Brand amp; Marketing at Trainline
Our company strategy is anchored in a customer first proposition here at Trainline Were an established household name in the UK with more than 80 brand awareness and becoming more widely known across Europe thanks to our awardwinning brand and marketing team and market leading product As a team of c50 brand gurus and marketeers we drive big ideas our purpose platform our brand platform Great journeys start with Trainline Propositions such as Top Combo best price guarantee as well as recent sponsorship of Real Betis in Spain As a team we are setting the bar for even greater customer led product propositions this year riding the crest of a mighty wave
About the role
As Interim Brand amp; Marketing Director you will be responsible for our UK Brand Marketing strategy social and global effectiveness Youll own how Trainline thinks about its brand and investment formulating a bold and farreaching brand marketing vision and strategy accountable for delivering plans that achieve ambitious results Youll also lead a highly respected team spanning UK Brand Marketing global social and global effectiveness driving results fame insights and return on investment across our plans and external partners
Reporting to our VP Brand amp; Marketing ex SkyScanner amp; Moonpig and UK Top 100 Marketer amp; UK Power 100 In Marketing youll play an important role in her top team Often serving as an external face for Brand at Trainline youll be regularly involved with external media as well as representing the company at industry events and driving our engagement with the wider marketing community Collaborating closely on an ongoing basis with an array of stakeholders across commercial finance product growth and customer services to Clevel youll be expected bring compelling storytelling and business cases to anyone in the organisation from the teams designing and building the products to the seniormost partners across Trainline
Youll play a critical part in the direction of our business Its your big ideas and ability to deliver these that will give us the edge in a growing and increasingly competitive marketplace as we look to change the way we travel by inspiring millions of people to make more environmentally sustainable travel choices every day
Qualifications
Were looking for resultsdriven marketers who can think big to achieve our ambitious plans Bringing a robust blend of marketing and brand experience youll be used to delivering game changing plans and ideas that will propel our performance and offering in the market Youll have a track record of seeing concepts through to delivery whether via your direct team the internal matrix or media agencies your GSD mentality is your super strength and you know how to deliver performance
Data is our life blood at Trainline and nowhere more so than in Brand amp; Marketing As such youll be as comfortable owning brand insight and extracting unique meaningful value whether working with the Data Science team or as the custodian of our marketing analytics roadmap Youll be used to operating at pace in an ambitious yet fun culture and ideally within a B2C eCommerce or Tech business In addition youll have a compelling story to tell about the marketleading teams you have built nurturing and developing as well as hiring exceptional talent
Key attributes should include:
Deep commercial acumen and being able to contribute to wider business decisions outside of the Marketing demandBeing a brand marketing visionary who has been able to marry the practicalities of delivery working with creative media and social agenciesExperience working across a complex and evolving product channel and market set using a hypothesisdriven approachA storyteller and an allround exceptional communicator who inspires your team and influences those you interact withExperience in owning capital allocation andor econometrics modelling to support investment decisionsPossessing a leadership style that can both inspire and drive direct and indirect teams to deliver amazing output underpinned by data and with customer front of mind
