Head Of Marketing Analytics

Who Are We?

Before applying for this role, please read the following information about this opportunity found below.Welcome to

Welltech —where health meets innovation! As a global leader in

Health & Fitness industry , we’ve crossed over

200 million installs

with five life-changing apps, all designed to boost well-being for millions. Our mission? To transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over

700 passionate professionals with presence across 5 hubs .Why Welltech?

Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.What We're Looking ForAs the

Head of Marketing Analytics , you will lead the charge in shaping our marketing strategy and driving company-wide success. You’ll spearhead a talented team of analysts, working closely with cross-functional teams in marketing, product, finance, and engineering to optimize customer acquisition, retention, and lifetime value. This role combines strategic vision with hands-on leadership to deliver both immediate business outcomes and support our long-term strategic development.Key ResponsibilitiesStrategic LeadershipDevelop and execute a comprehensive marketing analytics strategy aligned with the company’s business objectives, ensuring the organization has the required technology, talent, and methodologies to meet short- and long-term goals.Collaborate with senior leaders to shape strategies that maximize both immediate and sustainable profit growth.Proactively deliver actionable insights and data-driven recommendations to the executive and marketing teams to inform and guide strategic decision-making.Keep the company ahead of industry trends by continuously evaluating and adopting innovative analytical techniques and technologies.Team LeadershipBuild and lead a high-performing marketing analytics team, driving a transition toward more effective workflows and fostering a culture of innovation and accountability.Identify and recruit critical talent gaps to strengthen team capabilities.Mentor team members, promote their professional growth, and establish clear career development frameworks.Foster a culture of continuous learning and improvement, empowering team members to innovate and achieve excellence.Project LeadershipEstablish, refine, and scale marketing attribution models to measure campaign effectiveness across diverse channels.Drive optimization of acquisition channels by developing robust reporting infrastructure and conducting in-depth analyses for paid (e.g., social, display) and organic channels (e.g., SEO, ASO, CRM).Ensure the implementation and continuous improvement of tracking and signal optimization systems across digital channels.Develop and maintain forecasting models and monitoring systems to predict marketing performance, inform budget adjustments, and enhance revenue outcomes.Oversee the monitoring and ongoing improvement of the internal lifetime value (LTV) model, ensuring it supports business objectives and decision-making.RequirementsExperience and QualificationsExtensive experience in leading marketing analytics functions, with 8+ years of analytics experience and at least 4 years specifically in marketing analytics.Proven track record of driving measurable business impact through analytics.Deep understanding of marketing strategies, including customer acquisition, retention, and lifecycle dynamics.Expertise in marketing attribution models, forecasting techniques, and optimization strategies.Bachelor’s or Master’s degree in a relevant field (e.g., Statistics, Marketing, Data Science).Technical Expertise and Project Management SkillsStrong understanding of tracking technologies for app and web traffic.Proficiency in key analytics platforms (e.g., Google Analytics, Appsflyer) and data visualization tools (e.g., Tableau, Looker).Advanced SQL knowledge.Hands-on experience with predictive modeling, machine learning, and AI techniques.Proven success in developing in-house attribution solutions and media mix modeling.Demonstrated ability to manage complex projects involving multiple stakeholders.Strategic and Analytical MindsetPragmatic and strategic problem-solving skills, leveraging first-principles thinking to solve complex challenges.Ability to align analytics initiatives with broader business goals to drive measurable outcomes.Strong business acumen and a focus on value-driven decision-making.Leadership and Communication SkillsExperience in leading teams, mentoring talent, and developing scalable processes.Exceptional communication skills, with the ability to present complex data insights clearly and persuasively to executive stakeholders.Nice-to-HavesExperience in subscription-based business models or the health and fitness industry.Familiarity with data privacy regulations (e.g., GDPR) and ethical data practices.Expertise in leveraging cloud-based data infrastructure and advanced marketing technologies.Why You’ll Love Being Part of Welltech:Grow Together : Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.Lead by Example : No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.Results-Driven : We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.We Are Well-Makers : Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

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