Head of Marketing Analytics

Job Description

As the Head of Marketing Analytics, you will be leading the acquisition intelligence and analytics function across our global brands this role involves interfacing with all global performance and brand media teams to provide key insights in campaign performance, maximising returns and marketing lead strategic growth opportunities for our brands across the globe.

Reporting to the Director of Commercial Analytics, you will be part of the Commercial Analytics team and leading a team of analysts as well as being hands on yourself with the sole purpose of helping Entain grow through the strategic use of it’s marketing spend.

The role involves working with other peers within the marketing analytics function specially our retention and MMM teams to provide a wholistic view to stakeholders.

You will also be heavily involved in operational running and development of our proprietary marketing data stack. Data is at the heart of this role and you will play a key part ensuring we stay ahead of the curve.

What you'll do

• Providing ongoing campaign level optimisation opportunities and general marketing reporting
• Help brand and acquisition marketing teams shape their decision making using data as the starting and finishing point
• Proactively seek to drive continual betterment of marketing returns across the globe for both our acquisition and brand media spends
• Support in evaluation of key strategic initiatives such as sponsorships
• Own and develop key strategic data sources such as Last Touch and DDA and their ongoing adoption and subsequent usage
• Provide recommendations around brand media investment in ATL channels using tools like spot uplift analysis and regional testing frameworks
• Develop and enhance our in-house tools which are built within the team (such as spot uplift, regional testing frameworks and attribution models)
• Be the lead marketing insights function for all relevant teams across the globe
• Provide monthly performance recommendations and directional steer to SLT
• Be the voice of data-driven decision making in marketing
• Work embedding new data sets and solutions around the world as well as defining best practice use of these capabilities

Qualifications

• Practical and hands on individual. Someone who is happy engaging with senior stakeholders but doesn’t mind jumping in and coding when required.
• Previous experience leading marketing analytics teams for well-known brands. Experience with brands who spend in excess of £100million is preferential.
• Experience measuring brand and ATL communications. Familiar with ad-stock, spot uplift, geo-spatial, pre and post analysis techniques and how to apply these to large media campaigns.
• Demonstrate knowledge of marketing platforms, tracking best practice and general digital analytics knowledge
• SQL expert, Python / R and JS is useful 
• Experience with BigQuery and the suite of solutions within GCP.
• Knowledge of web analytics data specifically GA and the raw data that underpins it.
• Using data to make recommendations around budgetary decisions.
• Agency experience is preferable but not essential.
• Understanding of attribution models and how they can be used in a media buying context.
• Knowledge of reporting platforms such as DCM and Appsflyer.
• Strong presentation skills; able to simplify and articulate complex domain areas to senior stakeholders
• Experience with applying advanced modelling skills to problems
• Data Modelling techniques: familiar with dimensions and metrics. Understanding aspects of machine learning and techniques used in Data Science applications will be beneficial
• Articulate and confident when presenting the output of work
• Capable of clarifying business hypothesis and apply analytical technique to test them
• Capable of interpreting data and driving business conclusions
• Experience with using GCP particularly BigQuery and GCS
• Working knowledge of clickstream data
• Managing BAU processes in an agile structure
• Experience of delivering clear financial KPIS and budget management

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in London, you can expect to receive great benefits like:

• Generous group bonus scheme
• Hybrid working – 2 days in the office
• Private medical insurance
• Pension scheme – matched to 6%
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Additional “It’s Your Game” day off to use at either Christmas or New Year
• Entain & Enhance days – 2 paid days off to focus on your professional or personal development
• Share save scheme
• Paid subscription to LinkedIn Learning 

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supportive community where everyone is celebrated for being themselves. 

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.