Jobs

Head of Growth


Job details
  • Canonical
  • London
  • 4 weeks ago

The role of Head of Growth at Canonical

Canonical has provided developers with open source solutions since , helping them build innovations such as public cloud, machine learning, robotics or blockchain. Marketing at Canonical means being at the forefront of technology adoption, for our customers and for our own martech stack. We’re on the lookout for a Head of Growth to join our team and execute on our growth hacking strategy. As a team, we are interested in technology adoption patterns, the respect of visitors' data and the use of open source in marketing. 

The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. You will prefer to work in an environment that has emphasis on ownership, collaboration, learning, curiosity and a drive to continually improve oneself / the team / the organisation. You will also love to problem solve, get hands-on, experiment, measure and use automation to make daily life easier. 

The Marketing team at Canonical drives commercial outcomes for the company across its portfolio of products and grows the addressable market through digital marketing campaigns, lifecycle management, events, partnerships and community development. If these things are important to you and you're motivated by driving growth, delighting customers and filling the sales funnel, we want to talk with you.

This role reports to the VP of Marketing.

Location:Our company largely works from home, this role can be based in the Europe, Middle East and Africa time zones.

What your day will look like

Lead the growth engineering team, a group of data analysts, performance marketers, lifecycle marketers and marketing automation specialists responsible for driving the best commercial results for Canonical through data and technology. Design, implement and operate Canonical marketing technology stack, a dozens of martech applications, from commercial applications (Marketo, Google Analytics, Leandata) to open source solutions (Superset, Kubeflow, WordPress). Own reporting and analytics throughout the customer lifecycle from ABM, Multi-Touch Attribution, funnel performance, acquisition costs and customer retention. Develop and track OKRs and conversion rates across the marketing and revenue funnels. Optimise lead scoring, lead flow and cadences to increase conversion rates across marketing and sales. Develop web analytics and SEO practices to sustain high levels of organic user and customer acquisition. Drive Return On Ad Spend optimisation through attribution methodologies, advanced targeting and channel exploration. Ensure marketing data cleanliness and completeness through data governance policies and management practices. Champion an experimentation culture by supporting the business with processes, tooling (A/B tests, MAB) and expertise. Collaborate with teams across marketing and throughout Canonical (Product, IS, Engineering, RevOps, Finance) to build data solutions to Go To Market problems. Support execution excellence in the marketing team through training, tools and documentation.

What we are looking for in you

An undergraduate or postgraduate degree in data science, statistics, mathematics, computer science, or engineering , or a compelling narrative about your alternative chosen path, together with an exceptional academic track record throughout your education years. A strong analytical mindset with solid evidence of managing projects that drive commercial success. Knowledge in advanced marketing analytics (media mix modelling, cohort analysis, attribution models ), coding/scripting languages (Python, JS, etc), and databases (SQL, etc) Exceptional management experience, leading analytical, creative professionals to excellence. Experience in selecting, implementing and managing a leading edge martech stack preferably built on open source software. A track record of building a culture of experimentation across the organisation. Advanced web analytics and SEO practices across website and SAAS products. Proven ability of collaborating with senior stakeholders across functions (sales, revenue operations, product, IS…) to turn strategic business and product questions into impactful analytic projects. Willingness to travel up to 2-4 times a year for internal events.

Additional skills of interest

Experience implementing ML generated predictive models for lead generation or customer retention purposes.

What we offer you

We consider geographical location, experience, and performance when shaping compensation worldwide. We revisit compensation annually (and more often for graduates and associates) to ensure we recognise outstanding performance. In addition to base pay, we offer a performance-driven commission structure. We provide all team members with additional benefits, which reflect our values and ideals. We balance our programs to meet local needs and ensure fairness globally.

Fully remote working environment - we’ve been working remotely since !
Personal learning and development budget of 2, USD per annum
Annual compensation review
Recognition rewards
Annual holiday leave
Parental Leave
‍ Employee Assistance Programme
Opportunity to travel to new locations to meet colleagues at ‘sprints’
✈️Priority Pass for travel and travel upgrades for long haul company events

Sign up for our newsletter

The latest news, articles, and resources, sent to your inbox weekly.

Similar Jobs

Senior Growth Marketing Executive

And Begin is a forward-thinking, personalised prescription skincare brand made for midlife skin. Launched in early 2024 by the personalisation pioneers behind Skin + Me and based on the success of its millions of prescription skincare treatments. And Begin takes its learnings from Skin + Me’s data on women of...

Skin + Me London

Global Head of Data & Analytics

Job title : Global Head of Data & Analytics Salary : Competitive Annual Bonus Location : Amsterdam preferably. But we are open to Hayes, UK and Dusseldorf, Germany Duration : Permanent Working model: Hybrid At TCC Global, we create innovative loyalty marketing solutions that drive customer engagement and enhance brand...

TCC Global Hayes

Global Head of Data & Analytics

Job title: Global Head of Data & AnalyticsSalary: Competitive + Annual BonusLocation: Amsterdam preferably. But we are open to Hayes, UK and Dusseldorf, GermanyDuration: PermanentWorking model:HybridAt TCC Global, we create innovative loyalty marketing solutions that drive customer engagement and enhance brand loyalty for some of the world’s leading retailers. We...

TCC Global Hayes

Senior Marketing Campaign Manager (8 months FTC)

Principal ObjectivesThe Senior Marketing Campaign Manager reports to the Head of Strategic Services and is responsible for driving successful outcomes for Vista Group’s marketing stakeholder cinema clients in the EMEA region. They will oversee the delivery of marketing campaign requirements (Operational Services) and strategic marketing support (Strategic Services) to clients...

Vista Group London

Senior Customer & Marketing Analyst

Company Overview:Join a leading financial services firm that leverages advanced data analytics to deliver exceptional customer insights and drive business decisions. With a strong presence across marketing, digital, and commercial functions, the firm is committed to using innovative customer science solutions to shape its strategic direction and enhance commercial outcomes.Role:Senior...

Goodman Masson London

Head of Data

Head of Data required by a well-funded life-sciences company who are in the scale-up phase. Due to this planned growth the company required a Head of Data to lead the innovation and development of the companies next generation of data solutions and insights.This is a hands-on role leading a world...

London