Description
EMEA Demand Generation: Webinar Program Manager
Role details
- Location preference is London - guidance is 50% in the office
- Ideal candidate is junior to mid level (3-5 years of experience) but would have strong experience running webinars and digital events, with a strong focus on delivering high-quality virtual programs and staying up-to-date with industry trends.
Job description
EMEA Demand Generation: Webinar program manager
Location: London
We are seeking a highly organised and proactive Webinar Program Manager to oversee the execution of our webinar and digital event strategy. The ideal candidate will have a proven track record in managing webinars and a passion for delivering high-quality content to our target audience. This role will be responsible for managing the operational processes, editorial calendar, and prioritisation of digital event-related activities to ensure the successful delivery of 30+ webinars per year.
You will:
- Manage operational processes to support the execution of 30+ webinars per year, maintaining focus on delivery of high-quality webinars and digital events
- Manage the editorial calendar to ensure all stakeholders are informed of upcoming plans and dependencies
- Prioritise digital event-related activities based on expected outcomes and operational capacity
- Stay up-to-date with virtual event industry trends, attend competitor events, and ensure the organisation is adopting best practices
- Gather analysis and feedback post-event, suggesting areas for growth to develop the program and offering
- Collaborate with internal teams, such as marketing, sales, and product
- Monitor and report on webinar performance metrics, providing insights and recommendations for improvement
We are looking for someone with:
- 3-5 years of experience in managing webinars and digital events
- Strong project management skills with the ability to manage multiple projects simultaneously and keen eye for detail
- Excellent communication and stakeholder management skills
- Proven ability to analyse data and provide actionable insights
- Familiarity with webinar platforms and tools (e.g., GoToWebinar, Zoom, ON24)
- Understanding of best practices in content creation and audience engagement for webinars
- Passion for staying up-to-date with the latest trends and innovations in the virtual event industry
You also likely have:
- Experience in content marketing or demand generation
- Ability to work collaboratively with cross-functional teams
- Strong problem-solving skills and a proactive approach to finding solutions
- Excellent attention to detail and ability to manage tight deadlines
Key Responsibilities
- Manage operational processes to support the execution of 30+ webinars per year, maintaining focus on delivery of high-quality webinars and digital events
- Manage the editorial calendar to ensure all stakeholders are informed of upcoming plans and dependencies
- Prioritise digital event-related activities based on expected outcomes and operational capacity
- Stay up-to-date with virtual event industry trends, attend competitor events, and ensure the organisation is adopting best practices
- Gather analysis and feedback post-event, suggesting areas for growth to develop the program and offering
- Collaborate with internal teams, such as marketing, sales, and product
- Monitor and report on webinar performance metrics, providing insights and recommendations for improvement
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