Director, Global Social Media Analytics

Job Description Are you ready to be a key part of anexciting journey? Join our Global Marketing Performance team inthis newly created role to provide impactful strategic direction tomeasure social and entertainment content performance across allchannels. Global Marketing Performance plays a pivotal role inspearheading the marketing performance agenda at The LEGO Group.The team is responsible for developing and implementing scalableways to measure and analyse marketing activations and experimentsthat generate actionable, data-driven insights to inform the fullvalue chain. We're pleased to share that we offer a hybrid workingweek arrangement called Best of Both, requiring 3 days in theoffice and 2 days from home. No relocation assistance is offeredfor this position. Core Responsibilities 1. Lead the Social andEntertainment Content Analytics team within Global MarketingPerformance. 2. Own and develop the effectiveness framework forboth social media and entertainment content, working closely withglobal and local collaborators. 3. Develop a roadmap to optimisethe efficiency of social media and entertainment content, anduncover opportunities for improvement and innovation. 4. Partnerwith Data Science team and external partners to apply advancedanalytics to uncover performance insights. 5. Ensure performanceeffectiveness outputs and insights are fully implemented across theentire organisation and facilitate data-driven decision-making withcollaborators to inform marketing and commercial decisions. 6.Develop and elevate social and entertainment content performancedata and insights capabilities across the organisation. Do you havewhat it takes? 1. Extensive experience at a similar level withinentertainment content and social media marketing performance andeffectiveness. 2. Experience and a strong understanding of advancedanalytics solutions, in particular econometrics/MMM. 3. Experienceleading strategic projects, building strong and sustainablerelationships with other stakeholders based on clearly definedpriorities and accountabilities. 4. People leadership experienceacross social and entertainment content analytics. 5. Extensiveknowledge of the external media landscape. 6. Strongtransformational leadership including rigorous prioritisation andstrong engagement capability in the matrix environment, being ableto influence senior stakeholders. 7. Proven track record of drivingbusiness change based on delivering actionable insights frommultiple data sources. Applications are reviewed on an ongoingbasis. However, please note we do amend or withdraw our jobs andreserve the right to do so at any time, including prior to anyadvertised closing date. So, if you're interested in this role weencourage you to apply as soon as possible. What’s in it for you?Here is what you can expect: Family Care Leave - We offer enhancedpaid leave options for those important times. Insurances – Allcolleagues are covered by our life and disability insurance whichprovides protection and peace of mind. Wellbeing - We want ourpeople to feel well and thrive. We offer resources and benefits tonurture physical and mental wellbeing along with opportunities tobuild community and inspire creativity. Colleague Discount – Weknow you'll love to build, so from day 1 you will qualify for ourgenerous colleague discount. Bonus - We do our best work to succeedtogether. When goals are reached and if eligible, you'll berewarded through our bonus scheme. Workplace - When you join theteam you'll be assigned a primary workplace location i.e. one ofour Offices, stores or factories. Our hybrid work policy means anaverage of 3 days per week in the office. The hiring team willdiscuss the policy and role eligibility with you during therecruitment process. Children are our role models. Their curiosity,creativity and imagination inspire everything we do. We strive tocreate a diverse, dynamic and inclusive culture of play at the LEGOGroup, where everyone feels safe, valued and they belong. The LEGOGroup is highly committed to equal employment opportunity and equalpay and seeks to encourage applicants from all backgrounds (eg.sex, gender identity or expression, race/ethnicity, nationalorigin, sexual orientation, disability, age and religion) to applyfor roles in our team. The LEGO Group is fully committed toChildren’s Rights and Child Wellbeing across the globe. Candidatesoffered positions with high engagement with children are requiredto take part in Child Safeguarding Background Screening, as acondition of the offer. Thank you for sharing our global commitmentto Children’s Rights. Just imagine building your dream career. Thenmake it real. Join the LEGO team today.#J-18808-Ljbffr