Digital Data Analyst

Harnham

Burton upon Trent

11 months ago

Applications closed

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Digital Data Analyst – Up to £45,000

Burton Upon Trent – Hybrid (1-2 days per week in office)

A growing analytics team is hiring aDigital Data Analystto optimize web performance, track user behavior, and provide real-time insights across 80+ websites. This is a hands-on role, working withSQL, GA4, Looker, Power BI, and Excelto assess data quality, debug tracking issues, and generate reports that drive key business decisions.

The Company

A well-established brand in thehospitality sector, operating over2,600 pubs, restaurants, and hotels across the UK. Their digital analytics function is expanding to enhancewebsite performance, customer journeys, and marketing effectiveness.

The analytics team is structured into four key areas:

Digital– Website and app reporting, deep-dive analysis, and future planning
CRM– Customer database management, campaign analysis, and reporting
Loyalty & Customer Insights– Understanding and segmenting customer behavior
Data Science & Engineering– Supporting analytics efforts and proving business value

The Role

As aDigital Data Analyst, you will be responsible for website performance analytics, ensuring high-quality data reporting and debugging tracking issues. You will provide valuable insights that enhance the customer experience and improve conversion rates.

Key Responsibilities:

Ensure data quality and debug tracking issues for web analytics tools such as GA4, Looker, and Power BI
Extract, assess, and report on website data, delivering actionable insights
Work with SQL to manipulate and analyze datasets
Build automated dashboards and reports to track website performance
Support conversion rate optimization (CRO) initiatives by identifying drop-off points in customer journeys
Work with marketing and product teams to optimize digital campaigns and user experiences

Your Skills and Experience

The ideal candidate is a web analytics professional with strong technical expertise and the ability to turn data into insights.

Essential:

Strong SQL skills with experience in extracting and transforming web data
Experience with GA4 (Google Analytics), Looker, and Power BI
Understanding of website tracking, tag debugging, and data validation
Proficiency in Excel for manual reporting where necessary
Ability to interpret data trends and make recommendations

Nice to Have:

Experience with Microsoft Clarity
Knowledge of CRO and website optimization strategies
Background in Adobe Analytics (not required but beneficial)

The Benefits

Salary up to £45,000
Hybrid working with 1-2 days per week in Burton Upon Trent
Exposure to a high-growth analytics function
Collaboration with Data Science, CRM, and Marketing teams
Strong career progression opportunities

How to Apply

Please register your interest by sending your CV toMohammed Buhariwalaat Harnham via the Apply link on this page.

Key Terms

Digital Analyst, Web Analytics, SQL, GA4, Google Analytics, Looker, Power BI, Microsoft Clarity, Data Visualization, CRO, Dashboarding, Reporting, Data Science, Customer Insights, Tag Debugging, Conversion Rate Optimization, Hospitality Analytics, Burton Upon Trent, Hybrid Work.

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