A global lifestyle brand is hiring a Data Scientist to help uncover insights from customer data and drive personalisation across the consumer journey. The role sits within the Consumer Intelligence and Experience (CIX) team, which leads market research, segmentation, and activation across all brands and channels. You'll build predictive models and run experiments that support CRM strategies and improve customer relevance at scale.
Responsibilities
Lead data science projects that deliver actionable insight and influence CRM strategies Build predictive models to forecast customer behaviour, including purchase patterns and life events Design and run A/B tests to measure the impact of CRM initiatives Monitor and improve model performance using data insights and feedback Communicate algorithmic solutions clearly using data visualisation tools Collaborate with CRM and regional marketing teams to align with campaign goals Partner with engineering and data teams to ensure scalable solutions
Requirements
Extensive experience in data science, including applied statistics and machine learningFamiliarity with supervised and unsupervised learning, NLP, neural networks, Bayesian statistics, time-series forecasting, collaborative filtering, and deep learningProficiency in Python and ML libraries (e.g. pandas, numpy, scipy, scikit-learn, tensorflow, pytorch)Experience with cloud platforms (GCP, AWS, Azure) and tools like Dataiku and DatabricksExperience with ML Ops, including deployment, monitoring, and retraining pipelinesAbility to work cross-functionally with marketing, CRM, and engineering teamsExcellent communication and stakeholder management skillsExperience in a global or multi-regional context is a plus
