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CRM Technical Coordinator

ClearScore
London
1 year ago
Applications closed

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CRM Technical Coordinator

Description:

ClearScore is searching for a CRM Technical Coordinator to support our CRM teams across all technical aspects of our CRM programmes - including development, design & design systems, templating, campaign architecture, segmentation, data attributes and events.

What will you do:

Support local teams to implement their automation and personalisation programmes. Work with marketing analytics and data science to identify and implement automation opportunities. Consolidate and standardise where possible to enable the sharing of assets and utilisation of current and new platform capabilities across ClearScore Group. Maintain a scalable and accessible frontend codebase that can be used across all markets. Work with the Design function to define and enforce email design system guidelines Act as the primary point of contact for email deliverability-related queries from global teams. Providing guidance, best practices, and support to ensure consistent and effective email delivery. Educate local teams on the technical intricacies of CRM; improving understanding of the tools they use to better self-serve where possible. Be the first responder to any CRM queries or support requests including QA

You're a fit for the role if you present most of the following:

Excellent knowledge of HTML and CSS. Able to produce email templates from scratch and troubleshoot existing code base Previous experience utilising a modern digital marketing platform such as Blueshift, Braze, Iterable etc Understanding of managing and utilising data within a data management platform with conceptual understanding of event-based architecture Experience executing email campaigns in a B2C environment High level of attention to detail and able to understand data and analysis to guide planning Expertise in A/B testing methodologies and data-driven decision making.

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