Commercial Director
Summary of your role:
Lead the Commercial function, driving strategic revenue initiatives and ensuring effective delivery of the DSG business plan.
Effectively action plans aligned with company goals to achieve growth in revenue, profitability, customer numbers, and industry segmentation. Whilst maintaining great standing in the industry and promoting a culture of operational excellence and continuous development.
Responsibilities
Lead; Key Account, Business Development, Revenue Management, Marketing and Commercial department
Strategic Leadership
Lead the Commercial function, ensuring business plans and strategies are in place to achieve Revenue numbers and goals for business development and company growth
Develop and execute a comprehensive commercial strategy aligned with company goals
In-depth understanding of recruitment industry trends, compliance, and competitive landscape within the construction industry, with consideration of managing disruptive market changesOperational Excellence
Provide expertise in optimising processes for the wider organisation to improve efficiency and delivery of commercial functions with high-quality client relations at the centre
Own the Customer Relation Management software and utilisation, leading operational efforts to digitise current processes and optimise with Artificial Intelligence where possible
Identify areas for service innovation to create a seamless client journey, investing in new product/industry offerings with business plans to secure relevant resources and build growth for the organisation
Build the skills of the teams negotiation and Influencing ability to secure high-value contracts and build strategic partnerships
Commercial Planning
Provide oversight of financial metrics, profitability, and market trends in recruitment to provide the contractual infrastructure for client agreements
Ultimate accountability for delivery of bids and tender processes, coaching and supporting the wider commercial teams to work together for effective management and successful outcomes
Ensure that Client agreements are created, led and facilitated in a dynamic environment to support the operational business
Responsible for identifying, mitigating and managing risks (economic, legal, market) that could impact business success.
Lead market intelligence on any future M&A activitySales
Lead efforts in identifying new market opportunities and driving client acquisition
Build and maintain strong relationships with clients, candidates, and internal teams building on customer feedback and maintaining a positive NPS score
Effectively sell all DSG service lines across all accounts including white collar M&E and academy training opportunities
Work in partnership, utilising and leveraging the Operations function to support Business Development at grass roots
Strengthen client relationships to increase retention and lifetime value
Lead the negotiation of major client contracts and service agreementMarketing
Manage the relationship with the outsourced marketing provider, ensuring ROI, and adherence to campaigns
Increase the company’s brand presence and thought leadership in the recruitment industry
Drive lead generation and employer branding efforts to support the recruitment pipeline
Drive the ‘top of mind’ strategy to promote the Sullivans group within industry standingRevenue Management
Oversee pricing strategies to maximize gross margin, using real-time information to provide dynamic pricing tools for clients and customers
Provide governance for a creating a dynamic function using analytics to inform strategy and measure success
Analyse market trends and create targeted business development plans
Work across functions to maximise the use government grants, allowances and external funding where possible to supplement revenue streamsChange Management
Partner with senior leaders to design and implement change initiatives that support the wider organisational development
Communicate change initiatives effectively to all stakeholders
Drive transformation initiatives and aligning the team with evolving business goalsTeam Management
Build a high-performing sales team and foster a culture of accountability and achievement, leading in skills development across the function
Ensure a high level of employee industry knowledge is maintained and forecasting of future skills to support business development and change in industry sectors
Oversee and mentor the Commercial team, ensuring effective performance, professional growth, team capabilities and morale.
Foster a culture of collaboration, inclusivity, and engagement across the organisationCompliance and Regulations
Ensure compliance with all regulatory and governance requirements, including GDPR
Align the business to industry regulations and maintain compliance standards
Develop and maintain strategic partnerships with key clients and industry bodiesKPI / Performance
Provide daily revenue flash: weekly action
Revenue Growth: Achieving or exceeding quarterly/annual revenue targets
Profit Margins: Increasing gross and net profitability across the business
Client Retention Rate: Maintaining long-term relationships with key clients
Market Expansion: Number of new sectors, clients, or regions successfully penetrated
Conversion Rates: Percentage of leads converted into active clients or placements
Employee Performance: Individual and team achievement of sales targets
Client Satisfaction (NPS): Ensuring high levels of client and candidate satisfaction
Operational Efficiency: Reduction in time-to-fill metrics and operational costs
Team Engagement: Retention and satisfaction levels of key commercial staff
Brand Presence: Increased visibility through events, awards, and media mentionsOutput / Reporting Required
Provide daily revenue flash, weekly action plans tied to long term business strategy
Deliver opportunistic and quarterly reviews with wider business
Report to the board on commercial performance and strategic initiatives
Conduct spot-checks on contractual compliance
Prepare and present quarterly updates for the wider businessKey Communication
Liaise with the SLT and SMT to provide day-to-day guidance on company performance
Collaborate with other teams, including Operations, Social Value, Training, Health & Safety, and Wellbeing
Ensure consistent communication across all levels of the business, supporting alignment and understandingWHY JOIN DANNY SULLIVAN GROUP
We value our employees and offer a range of benefits to support your well-being and professional growth:
Accident & Life Assurance – Provided through B+CE after 3 months of employment
Generous Annual Leave – 26 days of holiday per year (pro-rated in the first year)
Pension Scheme – Auto-enrolment with People’s Pension (3% employer, 5% employee contribution) after 3 months
Training & Development – We invest in our people, offering job-specific training and career development opportunities
Annual Bonus Join us and be part of a team that values growth, support, and career progression!
Danny Sullivan Group is an equal opportunities employer. We are committed to creating an inclusive workplace, celebrating diversity, and ensuring equal opportunities for all candidates, regardless of age, disability, gender, marital status, pregnancy and maternity, race, religion, or sexual orientation
