Overview
Competitive Salary £35,000: plus, company bonus, hybrid working, enhanced benefits - including unlimited paid annual leave, private healthcare, pension, discounted gym membership and more
As a Sales & Marketing Executive with a Marketing Focus at Profusion, you will play a crucial role in driving our growth across both the CRM & Data services by blending sales outreach with strategic marketing initiatives. Your primary focus will be on generating and qualifying leads, supporting prospect engagement, and optimising the early stages of our sales funnel.
Working closely with our commercial team and leadership team, you will not only identify potential clients but also help shape marketing-driven lead-generation strategies. Your efforts will involve multi-channel outreach, leveraging content marketing, social media engagement, and data-driven insights to initiate meaningful conversations and nurture relationships.
This role is ideal for a proactive, creative, and results-driven individual who thrives in a fast-paced environment and is passionate about CRM, data, and strategic marketing. You will have significant opportunities for personal and career growth, collaborating with a diverse, highly skilled team at a pioneering, fast-growing company located in the heart of London’s Tech City.
Key Responsibilities
Lead Generation & Prospecting:
- Research and identify potential clients who could benefit from our CRM & data services.
- Use a variety of tools and methods (e.g., LinkedIn, cold calling, email outreach) to build a robust pipeline of qualified leads.
- Develop and implement outreach strategies to optimise better quality leads within the sales pipeline
Social Media Advertising & Strategy:
- Manage Profusion’s social media presence, developing and curating content across platforms.
- Develop a marketing and events calendar to improve outreach and brand awareness.
- Support with running and delivering marketing events, such as round tables, supper clubs and other events we sponsor
- Coordinate and support content contributions from team members to maintain a strong and engaging brand voice.
Sales Management & Marketing Alignment:
- Conduct research on industry trends, competitors, and potential customers to help inform marketing strategies and improve lead targeting.
- Work closely with the delivery team to ensure messaging and outreach efforts align with company objectives.
- Take the lead on organising and executing company events such as webinars, industry conferences, and promotional events, handling both logistics and promotional activities.
- Provide analysis and regular reporting on the success of sales and marketing initiatives, including ROI, conversion rates, and meeting set rates.
Relationship Building:
- Develop and maintain strong relationships with potential clients through consistent follow-ups and personalised communication.
- Provide prospects with relevant information about our CRM & data solutions and the value they can bring to their business.
Personal Specification: Knowledge, Experience and Skills This role requires a collaborative approach, working closely with commercial teams to refine strategies and ensure effective lead generation and prospecting. You will play a key role in identifying and engaging potential clients, optimising outreach efforts, and contributing to the overall growth of the business.
Knowledge & Experience:
- Previous experience in a sales or lead generation role, preferably in the technology or SaaS industry.
- Ability to demonstrable a successful sales outreach process
- Familiarity with CRM, data, digital or email marketing services is preferred.
- Experience in analysing and interpreting sales data to refine prospecting strategies and improve conversion rates.
Skills & Competencies:
- Strong communication and interpersonal skills, with the ability to build rapport quickly.
- Strategic thinking around both content creation and overall marketing direction
- Excellent organisational skills and attention to detail.
- Motivation to succeed and grow your career within a sales/commercial role
- Self-motivated and able to work independently with minimal supervision.
- Proficiency in using sales tools and CRM software is preferred.
We aren’t being biased when we say this role will help you launch your career. Every day you will learn from and share knowledge with a range of talented, highly skilled and internationally diverse team of colleagues. All of this while embarking on an exciting journey with a pioneering, fast-growing company situated at the heart of London’s Tech City.
How to apply:
If you are passionate about a career in data and you meet the requirements above, please complete the application form and upload your CV on our careers page (Closing date for applications is 14th March 2025).
Please note that because of the high number of applications we typically receive, it is not possible to answer everyone in person; successful candidates will hear from us within 2 weeks of the closing date. This will be a two stage interview process which does include a task.
About us
Profusion Media enables businesses to drive growth with world class Data & AI and CRM Services.
Profusion CRMis an adaptive data-driven CRM agency with over 20 years’ experience. Their mission is to empower marketers to get the most out of their Marketing Technology by helping them create outstanding data-driven customer experiences that deliver business growth.
Profusion CRM’s adaptive methodology blends best-in-class digital marketing and data science techniques to create CRM strategies proven to increase revenue by the millions.
From platform migration to building hyper-personalised customer journeys using predictive modelling, their team of experts work with some of the world's greatest brands including HSBC, M&S Money, Honda, First Direct, Screwfix, Tradepoint and more.
Profusion Dataare a team of data specialists who design, build, and embed cutting edge-data solutions that create value. Through combining in-house expertise with an extensive network of specialist and academic partnerships, they help clients become more efficient and more effective through data.
Profusion Data’s ability to support across all parts of the transformation journey makes them unique. From strategy and engineering, through to analysis, machine learning and BI, they bring all the necessary skillsets together to produce genuine business impact and strong ROI for clients.
