Become part of one of the biggest global movements atInspiredMinds We are a global tech and science strategy groupfocused on AI4Good operating in healthcare, education, STEM andgovernment / strategic level Artificial Intelligence. About usInspiredMinds is a global AI and emerging technology group focusedon AI4Good. Our mission is to ensure that AI and emergingtechnology is inclusive, equitable and safe. We bring together theglobal AI ecosystem from Enterprise to BigTech, Startups,Investors, and Science. We are the worlds largest and most activeAI community of over 220,000 in 160 countries, and have 20 years ofexperience in technology and large-scale festival-style summits. Weare at the forefront of AI innovation, united tech innovators, rulebreakers and change makers. THE ROLE As the Senior DigitalMarketing Manager, you will play a pivotal role in shaping andexecuting our digital marketing strategy, enhancing our onlinepresence, and elevating our brand. With 3–5 years of experience,you’ll lead initiatives in marketing strategy, digital marketing,design and branding, and website development, focusing on drivingawareness, engagement, and conversions for our events. You’ll bringstrong expertise in tools like HubSpot, SEO, Google Ads, PPC, andGoogle Analytics. Core Responsibilities Marketing Strategy andImplementation Develop and execute a comprehensive digitalmarketing strategy to drive ticket sales, brand awareness, andaudience engagement. Create multi-channel marketing campaignsacross email, social media, paid media, and content marketing.Monitor, analyze, and report on campaign performance, adjustingstrategies to optimize impact and return on investment. DigitalMarketing Execution Lead and manage paid search, display, PPC, andretargeting campaigns across Google Ads and other relevantplatforms. Implement SEO best practices, conduct keyword research,and optimize website content to improve organic search rankings andvisibility. Oversee social media and email marketing strategies todrive customer engagement and lead generation. Design and BrandingDevelop and maintain brand guidelines, ensuring consistency acrossall digital platforms. Collaborate with designers and creativeteams to produce high-quality digital assets, such as landingpages, email templates, banners, and social media graphics. Monitorbrand health and refine digital creative direction to align withthe company’s objectives. Website Development and OptimizationOversee website development projects, ensuring a seamless userexperience, optimized landing pages, and conversion-friendly sitearchitecture. Partner with internal and external teams to implementwebsite updates, A/B testing, and CRO (Conversion RateOptimization) techniques to improve engagement and conversions.Analytics and Reporting Analyze data from HubSpot, GoogleAnalytics, and other platforms to assess campaign performance andidentify trends. Generate actionable insights through analyticalreporting, adjusting strategies to improve effectiveness andimpact. Share insights and results with key stakeholders, makingrecommendations based on data-driven findings. RequirementsBachelor’s degree in Marketing, Business, Digital Marketing, or arelated field. 3–5 years of experience in digital marketing,ideally within events, entertainment, or a similar fast-pacedindustry. Proven track record in developing and executingsuccessful digital marketing strategies and campaigns. Proficiencyin HubSpot, Google Analytics, SEO, Google Ads, PPC . Stronganalytical skills and a data-driven mindset, with the ability touse metrics and data insights to refine strategies. Experiencemanaging website projects and best practices. Excellentcommunication and project management skills, with an eye for detailand brand consistency. Preferred Qualifications: Certifications inGoogle Ads, HubSpot, or other relevant platforms. Experience withsocial media management, content marketing, and/or email marketingautomation. Knowledge of graphic design principles or experienceworking with design software. IN RETURN A starting salary from £35Kdepending on previous experience Generous holiday allowanceFlexible working procedures in place Remote working withinternational travel opportunities A great working culture and thechance to be part of something really progressive Fun and dynamicwork environment, where we reward performance An environment whereyour input is heard Long term opportunity to benefit from thesuccess and growth of the company OUR CULTURE Our culture is ourbiggest asset - we really care about our mission, striving towardsAI4Good. We are aligned with the United Nations SustainableDevelopment Goals and our “why” is to ensure that emergingtechnology is inclusive, equitable and safe. We have a core team ofvery talented people working behind the scenes to make sure thatour community have a great experience and we’re always thinking ofnew ways to make things better, and that work ethic is reallyapparent in the office and from our remote workers. InspiredMindsis hard work but lots of fun. Were looking for a bold attitude, wewant you to take risks and recognise that failure is just part ofthe journey. We want you to love people, love what you do and loveworking as a team. We want you to be rebellious and constantlychallenge the world around you and always look for opportunities toimprove and innovate. We dont do status quo here.
